THE MENSWEAR REVOLUTION

A surge of interest by guys everywhere looking to dress better has spurred the creation of the newest line of quality, tried-and-true men’s apparel. Seriously Dad. We design, create and sell men's clothes and gear with serious staying power.

CRUSH IT - DAD STYLE

Seriously Dad is the brand you need in your closet if you want to dress in elevated versions of your favorite style staples. From rich, inky blue denim to crisp T-shirts, printed button downs and rugged, timeless outerwear, our design team consistently crushes it - there's seriously no other way to put it.

OUR CLOTHES, YOUR STYLE

From classic jackets to rugged denim to the perfect T-shirt, it can all now be found here — seriously. There’s something for every taste and budget level, and plenty of perks like free shipping and free returns - no need to worry if something you've ordered doesn't fit or isn't to your liking.

DADS WHO CARE

The best menswear also has some substance, a great story and even better, a whole lot of sustainability. It makes sense, then that we emphasize an ethical supply chain alongside classic staples that are easily wearable for every occasion - serious or not. Your wardrobe, solved.

OUR QUALITY

Designed to last.

At Seriously Dad, we’re not big on trends. We want you to wear our pieces for years, even decades, to come. That’s why we source the finest materials and factories for our timeless products— like our Grade-A cashmere sweaters, Italian shoes, and Peruvian Pima tees.

OUR PRICES

Radically transparent.

We believe our customers have a right to know how much their clothes cost to make. We reveal the true costs behind all of our products - from materials to labor to transportation - then offer them to you, minus the traditional retail markup.

Cut down a tree.

Jump in a lake.

Be a dad.

...and look great doing it.

CUSTOMER REVIEWS

"So hot."

- Sara Keppler

"So hot. I'm serious."

- Rod Hughson

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